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Your SEO Is Probably Not Improving Clicks, Even If Your Rankings Increase! July 9, 2013

There is a trend in the SEO industry where businesses have begun to focus on getting the highest position on Search Engine Results Pages (SERPs) at all costs. However this can actually wind up hurting your company’s efforts to drive traffic to your website from search engines. This race to the top of the search results has actually caused a race to the bottom by companies who will do anything to show up as number one. A closer look will…

Setting Realistic Expectations For SEO Clients March 20, 2011

As more businesses are becoming conscious about the importance of ranking for particular keywords to generate sales or additional revenues, setting realistic expectations for clients is important. It’s often easier for link building and SEO agencies to work with clients that already have experience building links and understand the importance of on-page optimization, as opposed to working with clients that are new to SEO. Setting realistic expectations for your clients and properly informing them when selling SEO services will not…

Link Bait 101: Going Viral With SEO March 12, 2011

In the SEO industry, the term “link bait” has historically carried a stigma and dismissive connotation. Link building crafted for the purposes of gaining mass attention and encouraging people to link to a website have raised flags over the years if strategies utilized were rogue or deceptive in nature. Link bait may be one of the most sophisticated, creative, and fun techniques to build links from authoritative websites. When search engine executives claim that content can be both “White Hat”…

Defining White Hat SEO in 2011 March 6, 2011

There’s been a lot of media exposure in the world of search engine optimization in the last few weeks. Most news articles have shed a negative light on many SEO strategies and link building methods with respect to intentionally ranking for desired keywords. Is link building considered a form of search engine manipulation? Should SEO professionals be deemed as “librarians” as search engine algorithms have become the modern day Dewey Decimal System? And most important, what methods are considered “White…

Increase SEO Conversions By Taking Optimization Elements Seriously February 27, 2011

Many Internet marketers have great ideas when it comes to building custom niche sites, creating monetization pathways, and maximizing earnings per click with unique strategies. After overcoming the initial hurdles of development, sometimes marketers lose sight of delivering long-term value by simplifying sales processes to enhance the user experience. As most Internet marketers have the affiliate mindset and focus on lead generation techniques, incorporating the methods below will help take your SEO campaign to the next level. Branding: Many companies…

5 Methods to Accelerate SEO Efforts February 14, 2011

It’s difficult to embrace the power of search engine optimization efforts if you’re not patient, willing to work hard, and go above and beyond what your competition is already doing. Simply stated, generating quality traffic organically takes into consideration a variety of methods and strategies, research and tracking tactics, patience, and consistency. The 5 methods below are often overlooked, but effectively detail how to maximize SEO efforts. 1. Select Relevant Domains: Selecting a domain name that is relevant to your…

Using SEO Content Strategies For Local Businesses February 13, 2011

For many business owners, utilizing SEO strategies is now considered a viable way of attracting potential customers seeking products and services in local markets. With any campaign or offer that’s focused on leveraging search engines to generate targeted traffic, crafting quality content should be a top priority. The common denominators of most search engine optimization initiatives are: creating quality content, content depth, and the frequency in which content is delivered. Many businesses feel that a “flashy” site may attract visitors…

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