Is your SEO Agency Search Engine Optimized? January 27, 2012
Let’s say you’re a plumber. People look to you to help them with all their plumbing needs. You’re an expert at your craft. There’s nothing you can’t do – except for fix the leaky faucet in your own home.
It’s a problem that we’ve all heard before – those who are experts tend to neglect their area of expertise in their own lives. It happens to the blue collar, white collar, white hat and black hat. It especially happens to many SEO agencies over time, which can negatively impact growth in a competitive and emerging industry.
The services offered by a full-service SEO agency can span many aspects of online marketing ranging from website development, ad campaigns on search and social media sites, content development, content distribution, reputation management and much more. No matter what type of SEO agency you are, if you’re neglecting your own search engine optimization and Internet marketing campaign then you’re shooting your business in the foot.
The SEO Agency Checklist
The life force behind an SEO agency for the most part lies on the web. The most common ways of obtaining new clients is by word of mouth, networking at conferences, a sales department, online ads – or through your social media campaign (hopefully you have one!).
Companies and individuals may want to hire your agency for all of their online needs, but if they see that you don’t have what they’re looking for on your company site, they might look elsewhere. It’s important to practice what you preach by ranking for branded, geo-targeted, and industry/service related keywords, updating your social media campaigns, using proper URL structures, etc.
We could go on about what’s needed to perfect an SEO campaign, and what aspects of SEO are overrated or overused, but for now we’ll just review the basics that SEO agencies should stay conscious of with respect to their own websites and online presence.
• Titles, descriptions, keywords, and tags
• Appropriate URL structures (ex: using hyphens to separate words, categories, etc.)
• Headings – using H1’s, H2’s, etc.
• Images with alt tags
• Using internal links to reference information on other pages
• All pages on the website load quickly
• Frequently updated content
• All pages can be/are indexed by search engines
• Active Twitter and Facebook pages
• Social buttons visible on the website (Facebook, Twitter, RSS, etc.)
• Creating a LinkedIn company page
• Using a social share app/plug-in on content pages
• YouTube if you’ve created how-to videos or video content to share
• Reputation Management – What’s on the first page when you search for your company name?
• Social Bookmarks
• Guest Posts
• Article Submissions
• Press Releases
• Forum Postings
• Local Listings (Google Local/Maps, YellowPages.com, etc.)
Of course, there are also paid traffic campaigns too!
• Monthly Newsletters
• Personal E-mails (“hey, I noticed I haven’t heard from you in a while, how’s your campaign going?”)
For SEO agencies that don’t have the majority of these checklist items covered or not actively pursuing them, it’s extremely difficult to remain competitive with other SEO agencies and consultants that are managing and growing their online presence to build their business.0