Why is Brand and Reputation Management Important?
As stated by Warren Buffet, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”. What prospects and clients see about you, or your brand online can impact your success in business both positively or negatively. Even if what they are seeing is false, slanderous, or unrelated to you, their perception is reality.
Your success in business is determined by your reputation online. It’s important to protect and promote your good name proactively as well as address and suppress negative listings to maintain a healthy image. Your reputation is everything, guard it with your life.
How Does The Process Work?
We need to understand your brand or reputation concerns as well as your business goals and objectives. Discovery is the first step to determine the approach we’ll be taking.
Next, we’ll create a strategy that may be comprised of the following actions:
- Promoting positive results through link building (SEO) to suppress the negative.
- Developing dedicated microsites to highlight positive brand attributes.
- Creating, updating, and maintaining social profiles and social media accounts.
- If applicable, attempt to remove content which has or may tarnish your reputation.
- Promote content that showcases your positive reputation and qualities.
- Monitoring your reputation throughout the process and reacting accordingly.
We seek not to just suppress negative listings but to control and showcase the entire front page of search engine results for every campaign we stand behind with positive listings that accurately represent you or your brand.
What Type of Results Should I Expect?
There is no way to predict the results of a brand or reputation management campaign with 100% accuracy. Results will vary per client based on the sophistication of the project, the status of search engine result pages, and the urgency of the situation.
However, some things you can expect from us include: expert advice in the areas of brand and reputation management, report delivery in a timely a manner, access to a client portal where you can keep up to date on the status of projects, and the reliability of our professional team.
Clients should expect a high level of responsiveness and attention to detail on all projects. In addition, The Link Builders take client confidentiality seriously, and we have a strict internal policy of keeping our results on client projects private, unless otherwise directed.
Over the years we’ve worked with clients ranging from local businesses, to high-profile corporate executives, to internationally-known brands. Whether you are an individual looking to restore your good name or a large health supplements brand looking to control your online image, we have the capability to deliver consistent results time after time.
How Soon Will I See Results After We Get Started?
Results will vary per client. Unfortunately, there is no “one-size-fits-all” solution as no two campaigns are alike. The strategy, content, and work product we create is custom-tailored to address your individual needs and to deliver predictable results within a timely manner.
In some cases, we’ve been able to achieve results for clients within the first 48 hours of launching a campaign. In other cases, it may be an ongoing effort where it may take up to 6 months to remedy the situation. In most cases, in the first 90-days we’re able to dramatically change the image of a search engine results page where the negative results have been suppressed off the front page and the remaining front page results are glowing with positivity.
Do The Link Builders Offer Performance Reporting?
Yes. For all clients we offer tracking and other reporting features using Microsite Masters a proprietary rank tracker created and developed by The Link Builders executive team.
We also provide detailed reports through a client portal indicating where new links have been created, what keywords were used as anchors, which URL targets were used, and more.
You will see the work that’s being performed and the positive results happening on search engine results pages and social sites throughout the process as what’s visible is transparent and facing the public. If you have any questions along the way, please let us know!
Can The Link Builders Guarantee Performance Results?
No. Google themselves state that “no one can guarantee a #1 ranking on Google,” and you should be wary of any SEOs who claim they can, particularly if they allege to have a special or priority relationship with Google. The same rules hold true for suppressed results.
Performance results provided by The Link Builders are on a best efforts basis. We’re committed to setting realistic expectations when working with clients on all brand and reputation management campaigns we support.
We take pride in our high rate of success and welcome all challenges we’re presented with.
How Are The Link Builders Different From Other Reputation Management Agencies?
The Link Builders are different from other Brand and Reputation Management agencies because of our commitment to maintain long-term relationships with clients while striving to be the absolute best in the industry. Simply put, we deliver what we say we can deliver.
We have a deep understanding of “real business” objectives presented by our clients and recognize the financial and emotional impacts associated with positive or negative information that’s said about you or your brand online.
Your success is determined by your reputation. Let us make sure it’s working in your favor.