Competitive Analysis: Why RevContent Is Often Favored By Online Advertisers Over Outbrain and Everyone Else May 4, 2015
The online marketing landscape has changed, and it’s all about content (well, engaging content in particular). These days, before you can even hope to succeed in monetizing your website, you need to see to it that you have a content marketing monetization platform by your side or have plans to work with one after your website or media Company takes off.
However, choosing a content marketing monetization platform that’s a good fit for you and your business is easier said than done. This is especially true when you have a great number of options as far as native content advertising platforms go.
In this post, you will learn why RevContent is the go-to platform for most online marketers nowadays, for both advertisers and publishers as compared to other options on the market like Outbrain.
Outbrain is bigger, but RevContent is growing at a faster rate
When it comes to content discovery platforms and native ad networks, there is no denying that Outbrain is simply one of the biggest with over 13,000 websites under its belt.
On the other hand, RevContent sits further down with around 1000 websites and growing. With respect to market share, Outbrain clearly has the advantage when it comes to the amount of content publishers they work with. However, there is a reason why many people are choosing RevContent as an option. It simply is one of the fastest growing native content platforms in the industry, and it looks like they’re not about to slow down anytime soon.
RevContent is a quality and performance driven network
Unlike most content discovery platforms that believe in “strength in numbers” like Outbrain, quality over quantity is the name of the game at RevContent. At RevContent, they believe that every website is not created equal. The company prides itself as the most selective and premium native content network in the world which is why about 98% of publisher sites that apply are denied. Despite that, RevContent manages over 100 billion content recommendations per month so if you do the math, each site publisher site they’re working with averages around 100 million impressions per month as opposed to Outbrain averaging around 14 million. Clearly, at RevContent quality is valued over quantity.
RevContent aims for the best user experience
Many native content platforms can learn a lot from RevContent. RevContent is a firm believer of giving the best user experience for the general population of Internet users. While most of the other players in the market focus on advertisers and publishers, they often forget about the most important part – the people interfacing with the advertising / monetization technology! For RevContent, good user experience + engagement mean happier users and higher RPMs. On top of that, RevContent offers a wide range of non-cookie cutter APIs that cater to the needs of their advertisers.
There is a reason why RevContent is one of the fastest growing native content platforms and why it’s such a hit with online advertisers across the globe.0