Category: SEO Strategies

Co-Citations: Analysis by Association
Mar 7, 2013

Since the early days of SEO, anchor text has been one of the most important external ranking factors. Get enough links coming to your site that use a specific keyword, and you could expect to rank high for that keyword. But, as you might expect, today’s search engine algorithms are more complex: Not only does [...]
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Authority, Trust, and SEO – Why Authorship Matters
Oct 23, 2012

Google SERPs have evolved quite a bit over the years. First was simple text, then came images, videos, real-time results (for a while anyway), and shopping. In 2011, another addition to the Google SERP has cropped up: author information, complete with a link to the author’s Google+ profile and a thumbnail photo. So what is [...]
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What The Google EMD Update Was Really Targeting
Oct 5, 2012

Last Friday Google’s head of webspam announced that Google would be implementing another update to their algorithm, although they claimed it had nothing to do with Penguin or Panda. This update was geared toward reducing “low-quality” EMDs (Exact Match Domains) from ranking well in the SERPs. Matt tweeted that the Google algorithm update is only [...]
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How To Take Over the SERPs by Ranking Social Media Account Pages
Sep 28, 2012

Many companies as well as SEO service providers are still focused on just optimizing the performance of the “money site” and missing opportunities of expanding their keyword real estate and placing more than one listing on Page 1 of the SERPs. On-page optimization and creating backlinks to “get the job done” are pivotal to maintaining [...]
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Negative SEO: How Can You Avoid Being a Victim?
Sep 18, 2012

The concept of negative SEO is far from being a new phenomenon. The concept of actively trying to sabotage your competitors website rankings, as opposed to improving your own site(s), has been around since people first started optimizing sites for visibility and performance in terms of ranking. The reason negative SEO has suddenly become a [...]
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Things To Think About With Google Author Rank
May 15, 2012

Circle Adam Riemer on Google+! If you’ve been reading about SEO lately you’ve seen a million things about Author Rank with Google. I love Author Rank because it helps to build your brand since your picture is next to the SERP listing. It can also help you rank blog posts easier as well. Author Rank [...]
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Is your SEO Agency Search Engine Optimized?
Jan 27, 2012

Let’s say you’re a plumber. People look to you to help them with all their plumbing needs. You’re an expert at your craft. There’s nothing you can’t do – except for fix the leaky faucet in your own home. It’s a problem that we’ve all heard before – those who are experts tend to neglect [...]
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