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Read This Post! How to Enhance Your Website’s Performance Using Calls to Action June 13, 2013

It’s amazing that some companies think their customers can read minds. They will spend hours, if not days, meticulously crafting their sales page, painstakingly evaluating every verb and adjective to make sure they have the most enticing description of their product or service possible. They do a great job explaining the benefits to the consumer, highlighting the unique selling proposition, and highlighting the key features, but still their phones aren’t ringing and their inboxes don’t have any leads in them….

One Powerful Copywriting Tactic to Capture Your Audience’s Attention and Boost Engagement May 15, 2013

In order for your target audience to be able to engage with your brand, they have to notice you first. As the number of messages, advertisements, and other communications we encounter on a daily basis continues to rise, getting your potential customers to pay attention is becoming increasingly difficult. So how can you create a message that cuts through the clutter to capture your audience’s attention, boost engagement, and ultimately increase conversions? Break The Pattern. The human brain is designed…

Co-Citations: Analysis by Association March 7, 2013

Since the early days of SEO, anchor text has been one of the most important external ranking factors. Get enough links coming to your site that use a specific keyword, and you could expect to rank high for that keyword. But, as you might expect, today’s search engine algorithms are more complex: Not only does anchor text now need to be varied (thanks, Penguin!) but it also has a challenger: the unlinked citation. Citations: The Non-Linking Link? Before we get…

The Value of a Tweet – How AuthorRank, SEO, & Social Media Are Inextricably Linked November 16, 2012

A few weeks ago, we did a post on AuthorRank about its growing importance as a ranking variable, and today we want to expand on that a little bit. As we mentioned in that previous post, AuthorRank is a measure of a person’s status or relevance as seen by search engines, and it can affect the value of a link from that author’s website. But, can AuthorRank also make a link from that author’s social media account more valuable, not…

Site Design for SEO – Page Layout, Rankings, and “Above the Fold” Content November 2, 2012

It’s long been known that content “above the fold” is seen as more important to Google than what’s below, but a recent algorithm update has brought back to the forefront the impact that a page’s layout can have on your search rankings. Back in January 2012, Matt Cutts announced that Google had launched an algorithm change aptly named the “page layout algorithm change.” This update was aimed at sites that lack quality content above the fold, specifically those with excessive…

Authority, Trust, and SEO – Why Authorship Matters October 23, 2012

Google SERPs have evolved quite a bit over the years. First was simple text, then came images, videos, real-time results (for a while anyway), and shopping. In 2011, another addition to the Google SERP has cropped up: author information, complete with a link to the author’s Google+ profile and a thumbnail photo. So what is this development, and what could it mean for SEO? It may seem like just another step in Google’s evolution, but it can also be seen…

What The Google EMD Update Was Really Targeting October 5, 2012

Last Friday Google’s head of webspam announced that Google would be implementing another update to their algorithm, although they claimed it had nothing to do with Penguin or Panda. This update was geared toward reducing “low-quality” EMDs (Exact Match Domains) from ranking well in the SERPs. Matt tweeted that the Google algorithm update is only supposed to affect about 0.6% of the English-US queries with the purpose of pushing sites with the following “low quality” attributes out of top rankings:…

How To Take Over the SERPs by Ranking Social Media Account Pages September 28, 2012

Many companies as well as SEO service providers are still focused on just optimizing the performance of the “money site” and missing opportunities of expanding their keyword real estate and placing more than one listing on Page 1 of the SERPs. On-page optimization and creating backlinks to “get the job done” are pivotal to maintaining visibility through Google’s Penguin and Panda (versions 1, 2, 3…) updates, but social media sites are another key player in gaining more visibility for branded…

Negative SEO: How Can You Avoid Being a Victim? September 18, 2012

The concept of negative SEO is far from being a new phenomenon. The concept of actively trying to sabotage your competitors website rankings, as opposed to improving your own site(s), has been around since people first started optimizing sites for visibility and performance in terms of ranking. The reason negative SEO has suddenly become a hot topic is due to Google’s numerous updates surrounding link building and attempting to define what “unnatural links” are. Many faces from Google have claimed…

Things To Think About With Google Author Rank May 15, 2012

Circle Adam Riemer on Google+! If you’ve been reading about SEO lately you’ve seen a million things about Author Rank with Google. I love Author Rank because it helps to build your brand since your picture is next to the SERP listing. It can also help you rank blog posts easier as well. Author Rank is also extremely easy to set up. The issue is that Author Rank could actually hurt you at the same time if you’re not aware…

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