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For Your Business to Grow, Just Say NO! June 11, 2014

The advice that businesses should explore every opportunity, take every meeting, answer every call, and in general pursue as many avenues as possible is shared frequently. After all, these people argue, “What’s the worst that can happen?” The worst that can happen is you commit to dozens of activities, and none of them actually winds up helping you improve your business, while you ignore the things that will help you grow! Exposing yourself to serendipity in business is important, and…

4 Ways to Increase Conversions using Credibility Indicators and Authority Symbols May 11, 2014

Researchers in Texas performed a study where a man in his early thirties would jaywalk across the street, and from a distance they counted how many people waiting at the corner would follow him. Half of the time he wore plain clothes, and the other half of the time he wore a suit. You might be surprised to learn that the people waiting at the corner were far more likely to follow the jaywalker when he was dressed in a…

Making Your Site Search Engine Friendly with Microdata April 11, 2014

Traditionally, structured markup has been found in three main forms: Microdata, RDFa, and Microformats. Webmasters worldwide continue to choose the one they think is most appropriate for their site, but a rare collaborative effort between Google, Yahoo!, and Microsoft (aka Bing) in the summer of 2011 brought us schema.org, a standard, industry-wide markup schema for websites to convey data to search engines. This format is arguably king, and in this post, we’ll explore what it is, why to include it,…

Google Link Disavow – What It Is and How to Use It March 11, 2014

Back in September of 2013, we did an article on negative SEO, specifically as it relates to Penguin. It seems Google has finally provided webmasters with a way to fight back against negative SEO, at least in cases of “black hat” link bombing. On October 16, 2013 Google’s central webmaster blog announced the creation of a long-awaited link disavow tool, which allows webmasters to discount or distance themselves from a link coming to their site. This tool is particularly useful…

5 Techniques for Generating Customer Reviews February 11, 2014

If you read our post about leveraging social proof to generate more business for your company, then you already understand the importance of landing high-quality customer reviews for your company and its products or services online. If you haven’t read the post, you should probably subscribe to our blog so that you don’t miss any more of the helpful tips, tricks, strategies, and tools we write about that will help you grow your business even more than you thought possible….

Top Secret: 3-Part Online Reputation Management Action Plan September 19, 2013

Before the internet, an unfortunately large number of companies built their businesses on exploiting consumers’ lack of information in order to make sales. Because corporations were the ones with the power and the resources, and there were only a limited number of media outlets distributing information to the public, they could control the flow of information so that their prospects only knew what the company wanted them to know in order to make a sale. Fortunately for consumers, those days…

Are You Ignoring The Most Important Question For Copywriting Success? August 30, 2013

One of the major shortfalls that companies with ineffective marketing copy have in common is not approaching the product or service from the perspective of what the customer values most. Instead, they focus on the features and specifications that make their product or service different from their competition. At its core, these companies let their egos get caught up in trying to one-up their competitors, and instead of writing marketing copy focused on getting their target audience interested in what…

Consumers are Flocking to Social Brands — Is Your Reputation Helping or Hurting Your Business? August 26, 2013

The rush to join social media we’ve seen from businesses of every size and across every industry has been happening for too long now to be called a fad or passing trend. The fact is companies stand to make substantial increases in revenue and gain strong competitive advantages by going social. The key to capitalizing on this opportunity is understanding why this is the case: Social media empowers customers. It allows them to get instant access to information about anything…

Increase Sales with the Reject-then-Retreat Technique August 5, 2013

If you are looking for a way to increase sales for your website without spending the time or money to increase your site’s traffic, this post contains a powerful technique that can help. In fact, improving your site’s conversion rate often has a better return on investment than increasing traffic. A better sales page that converts more visitors means that you improve your sales for every single visit to your page from that point forward, whereas a campaign to produce…

Your SEO Is Probably Not Improving Clicks, Even If Your Rankings Increase! July 9, 2013

There is a trend in the SEO industry where businesses have begun to focus on getting the highest position on Search Engine Results Pages (SERPs) at all costs. However this can actually wind up hurting your company’s efforts to drive traffic to your website from search engines. This race to the top of the search results has actually caused a race to the bottom by companies who will do anything to show up as number one. A closer look will…

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