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My First Month As Vice President At The Link Builders By Shaun Groomes January 29, 2016

In December of 2015, Nick Cuttonaro called me one Saturday afternoon. We talked about where this industry is going and how it’s changed over the past eight years or more. It was a good conversation. I charged my phone twice and sat through two football games on ESPN. After a seven hour phone call, Nick offered me the position of Vice President with The Link Builders. I was shocked and grateful at the same time. We lined up how we’d…

Frequently Asked Questions About Brand & Reputation Management December 22, 2015

As stated by Warren Buffet, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”. What people see about you, or your brand online can impact your success in business both positively or negatively. Even if what they are seeing is false, slanderous, or unrelated to you, their perception is reality. Your success is often determined by your reputation online. It’s important to protect and promote your…

Competitive Analysis: Why RevContent Is Often Favored By Online Advertisers Over Outbrain and Everyone Else May 4, 2015

The online marketing landscape has changed, and it’s all about content (well, engaging content in particular). These days, before you can even hope to succeed in monetizing your website, you need to see to it that you have a content marketing monetization platform by your side or have plans to work with one after your website or media Company takes off. However, choosing a content marketing monetization platform that’s a good fit for you and your business is easier said…

Why Online Reputation Management is Really Three Jobs in One October 27, 2014

Managing a brand’s reputation online is no small feat. The reason so many companies and professionals struggle in this area is because in order to excel it requires a diverse range of specialized skills that are relatively uncommon at most agencies and practically impossible to find in a single individual. Online reputation management is really like doing three jobs in one. The field has emerged at the intersection of (3) related but distinct professions, and in order to effectively protect…

How to Start a Profitable Business in Just 3 Steps September 30, 2014

When launching a new business, it can be daunting trying to figure out where to start — especially for first time entrepreneurs. With so many seemingly important things to take care of, it’s easy to get distracted by projects that feel productive but ultimately lose sight of what makes a business profitable. Should you start out making a website? Creating a Twitter profile? Designing a logo and business cards? With so many choices, it’s no wonder people who want to…

Outgoing Links and Optimization: How the Links on Your Site Can Hamper or Help Your SEO Efforts August 11, 2014

Any SEO worth his or her salt knows that the number and quality of incoming links are extremely important factors in a site’s ability to rank in search engines. However, the focus on building incoming links can be so all-consuming that many people forget about the impact of outgoing links, which can also affect a site (particularly since the Penguin update(s) started to come out). In this post, we want to dig a little deeper into the value and potential…

How Autocomplete has Rewritten the Rulebook, and Why Your Campaign is Doomed if You Don’t Adapt August 5, 2014

In August of 2008, Google rolled out a new feature that quietly changed the search engine user experience forever. Initially called “Google Suggest,” when users began typing their search queries into the engine, Google would analyze their keystrokes as they typed and display several suggestions for complete search terms that the person might be looking for based on the fragment of the search that they already entered. The feature has since been renamed “Autocomplete,” and in the time since its…

Leverage the Power of Social Proof to Increase Conversions July 11, 2014

The principle of social proof is wired deep into the core of the human brain. It’s impossible to dispute the fact that one of the primary ways we decide what is “correct” is by examining what other people like us think is “correct.” In particular, we are most vulnerable to the influence of social proof when a situation is new, unfamiliar, or uncertain to us — like just before we make a new purchase! Think about the conflicting emotions that…

For Your Business to Grow, Just Say NO! June 11, 2014

The advice that businesses should explore every opportunity, take every meeting, answer every call, and in general pursue as many avenues as possible is shared frequently. After all, these people argue, “What’s the worst that can happen?” The worst that can happen is you commit to dozens of activities, and none of them actually winds up helping you improve your business, while you ignore the things that will help you grow! Exposing yourself to serendipity in business is important, and…

4 Ways to Increase Conversions using Credibility Indicators and Authority Symbols May 11, 2014

Researchers in Texas performed a study where a man in his early thirties would jaywalk across the street, and from a distance they counted how many people waiting at the corner would follow him. Half of the time he wore plain clothes, and the other half of the time he wore a suit. You might be surprised to learn that the people waiting at the corner were far more likely to follow the jaywalker when he was dressed in a…

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