Recent Blog Posts
-
One Powerful Copywriting Tactic to Capture Your Audience’s Attention and Boost Engagement
May 15, 2013In order for your target audience to be able to engage with your brand, they have to notice you first. As the number of messages, advertisements, and other communications we encounter on a daily basis continues to rise, getting your potential customers to pay attention is becoming increasingly difficult. So how can you create a [...]
Read Full Entry0 comment -
Co-Citations: Analysis by Association
Mar 7, 2013Since the early days of SEO, anchor text has been one of the most important external ranking factors. Get enough links coming to your site that use a specific keyword, and you could expect to rank high for that keyword. But, as you might expect, today’s search engine algorithms are more complex: Not only does [...]
Read Full Entry0 comment -
The Value of a Tweet – How AuthorRank, SEO, & Social Media Are Inextricably Linked
Nov 16, 2012A few weeks ago, we did a post on AuthorRank about its growing importance as a ranking variable, and today we want to expand on that a little bit. As we mentioned in that previous post, AuthorRank is a measure of a person’s status or relevance as seen by search engines, and it can affect [...]
Read Full Entry0 comment -
Site Design for SEO – Page Layout, Rankings, and “Above the Fold” Content
Nov 2, 2012It’s long been known that content “above the fold” is seen as more important to Google than what’s below, but a recent algorithm update has brought back to the forefront the impact that a page’s layout can have on your search rankings. Back in January 2012, Matt Cutts announced that Google had launched an algorithm [...]
Read Full Entry0 comment -
Authority, Trust, and SEO – Why Authorship Matters
Oct 23, 2012Google SERPs have evolved quite a bit over the years. First was simple text, then came images, videos, real-time results (for a while anyway), and shopping. In 2011, another addition to the Google SERP has cropped up: author information, complete with a link to the author’s Google+ profile and a thumbnail photo. So what is [...]
Read Full Entry0 comment -
What The Google EMD Update Was Really Targeting
Oct 5, 2012Last Friday Google’s head of webspam announced that Google would be implementing another update to their algorithm, although they claimed it had nothing to do with Penguin or Panda. This update was geared toward reducing “low-quality” EMDs (Exact Match Domains) from ranking well in the SERPs. Matt tweeted that the Google algorithm update is only [...]
Read Full Entry0 comment -
How To Take Over the SERPs by Ranking Social Media Account Pages
Sep 28, 2012Many companies as well as SEO service providers are still focused on just optimizing the performance of the “money site” and missing opportunities of expanding their keyword real estate and placing more than one listing on Page 1 of the SERPs. On-page optimization and creating backlinks to “get the job done” are pivotal to maintaining [...]
Read Full Entry0 comment