Why Online Reputation Management is Really Three Jobs in One October 27, 2014

Managing a brand’s reputation online is no small feat. The reason so many companies and professionals struggle in this area is because in order to excel it requires a diverse range of specialized skills that are relatively uncommon at most agencies and practically impossible to find in a single individual. Online reputation management is really like doing three jobs in one. The field has emerged at the intersection of (3) related but distinct professions, and in order to effectively protect…

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