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Outgoing Links and Optimization: How the Links on Your Site Can Hamper or Help Your SEO Efforts August 11, 2014

Any SEO worth his or her salt knows that the number and quality of incoming links are extremely important factors in a site’s ability to rank in search engines. However, the focus on building incoming links can be so all-consuming that many people forget about the impact of outgoing links, which can also affect a site (particularly since the Penguin update(s) started to come out). In this post, we want to dig a little deeper into the value and potential…

How Autocomplete has Rewritten the Rulebook, and Why Your Campaign is Doomed if You Don’t Adapt August 5, 2014

In August of 2008, Google rolled out a new feature that quietly changed the search engine user experience forever. Initially called “Google Suggest,” when users began typing their search queries into the engine, Google would analyze their keystrokes as they typed and display several suggestions for complete search terms that the person might be looking for based on the fragment of the search that they already entered. The feature has since been renamed “Autocomplete,” and in the time since its…

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