Leverage the Power of Social Proof to Increase Conversions July 11, 2014

The principle of social proof is wired deep into the core of the human brain. It’s impossible to dispute the fact that one of the primary ways we decide what is “correct” is by examining what other people like us think is “correct.” In particular, we are most vulnerable to the influence of social proof when a situation is new, unfamiliar, or uncertain to us — like just before we make a new purchase! Think about the conflicting emotions that…

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