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4 Ways to Increase Conversions using Credibility Indicators and Authority Symbols May 11, 2014

Researchers in Texas performed a study where a man in his early thirties would jaywalk across the street, and from a distance they counted how many people waiting at the corner would follow him. Half of the time he wore plain clothes, and the other half of the time he wore a suit. You might be surprised to learn that the people waiting at the corner were far more likely to follow the jaywalker when he was dressed in a…

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