Making Your Site Search Engine Friendly with Microdata April 11, 2014

Traditionally, structured markup has been found in three main forms: Microdata, RDFa, and Microformats. Webmasters worldwide continue to choose the one they think is most appropriate for their site, but a rare collaborative effort between Google, Yahoo!, and Microsoft (aka Bing) in the summer of 2011 brought us schema.org, a standard, industry-wide markup schema for websites to convey data to search engines. This format is arguably king, and in this post, we’ll explore what it is, why to include it,…

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