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Top Secret: 3-Part Online Reputation Management Action Plan September 19, 2013

Before the internet, an unfortunately large number of companies built their businesses on exploiting consumers’ lack of information in order to make sales. Because corporations were the ones with the power and the resources, and there were only a limited number of media outlets distributing information to the public, they could control the flow of information so that their prospects only knew what the company wanted them to know in order to make a sale. Fortunately for consumers, those days…

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