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Are You Ignoring The Most Important Question For Copywriting Success? August 30, 2013

One of the major shortfalls that companies with ineffective marketing copy have in common is not approaching the product or service from the perspective of what the customer values most. Instead, they focus on the features and specifications that make their product or service different from their competition. At its core, these companies let their egos get caught up in trying to one-up their competitors, and instead of writing marketing copy focused on getting their target audience interested in what…

Consumers are Flocking to Social Brands — Is Your Reputation Helping or Hurting Your Business? August 26, 2013

The rush to join social media we’ve seen from businesses of every size and across every industry has been happening for too long now to be called a fad or passing trend. The fact is companies stand to make substantial increases in revenue and gain strong competitive advantages by going social. The key to capitalizing on this opportunity is understanding why this is the case: Social media empowers customers. It allows them to get instant access to information about anything…

Increase Sales with the Reject-then-Retreat Technique August 5, 2013

If you are looking for a way to increase sales for your website without spending the time or money to increase your site’s traffic, this post contains a powerful technique that can help. In fact, improving your site’s conversion rate often has a better return on investment than increasing traffic. A better sales page that converts more visitors means that you improve your sales for every single visit to your page from that point forward, whereas a campaign to produce…

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