Read This Post! How to Enhance Your Website’s Performance Using Calls to Action June 13, 2013

It’s amazing that some companies think their customers can read minds. They will spend hours, if not days, meticulously crafting their sales page, painstakingly evaluating every verb and adjective to make sure they have the most enticing description of their product or service possible. They do a great job explaining the benefits to the consumer, highlighting the unique selling proposition, and highlighting the key features, but still their phones aren’t ringing and their inboxes don’t have any leads in them….

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