Co-Citations: Analysis by Association March 7, 2013

Since the early days of SEO, anchor text has been one of the most important external ranking factors. Get enough links coming to your site that use a specific keyword, and you could expect to rank high for that keyword. But, as you might expect, today’s search engine algorithms are more complex: Not only does anchor text now need to be varied (thanks, Penguin!) but it also has a challenger: the unlinked citation. Citations: The Non-Linking Link? Before we get…

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