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Authority, Trust, and SEO – Why Authorship Matters October 23, 2012

Google SERPs have evolved quite a bit over the years. First was simple text, then came images, videos, real-time results (for a while anyway), and shopping. In 2011, another addition to the Google SERP has cropped up: author information, complete with a link to the author’s Google+ profile and a thumbnail photo. So what is this development, and what could it mean for SEO? It may seem like just another step in Google’s evolution, but it can also be seen…

What The Google EMD Update Was Really Targeting October 5, 2012

Last Friday Google’s head of webspam announced that Google would be implementing another update to their algorithm, although they claimed it had nothing to do with Penguin or Panda. This update was geared toward reducing “low-quality” EMDs (Exact Match Domains) from ranking well in the SERPs. Matt tweeted that the Google algorithm update is only supposed to affect about 0.6% of the English-US queries with the purpose of pushing sites with the following “low quality” attributes out of top rankings:…

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