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How To Take Over the SERPs by Ranking Social Media Account Pages September 28, 2012

Many companies as well as SEO service providers are still focused on just optimizing the performance of the “money site” and missing opportunities of expanding their keyword real estate and placing more than one listing on Page 1 of the SERPs. On-page optimization and creating backlinks to “get the job done” are pivotal to maintaining visibility through Google’s Penguin and Panda (versions 1, 2, 3…) updates, but social media sites are another key player in gaining more visibility for branded…

Negative SEO: How Can You Avoid Being a Victim? September 18, 2012

The concept of negative SEO is far from being a new phenomenon. The concept of actively trying to sabotage your competitors website rankings, as opposed to improving your own site(s), has been around since people first started optimizing sites for visibility and performance in terms of ranking. The reason negative SEO has suddenly become a hot topic is due to Google’s numerous updates surrounding link building and attempting to define what “unnatural links” are. Many faces from Google have claimed…

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