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Is your SEO Agency Search Engine Optimized? January 27, 2012

Let’s say you’re a plumber. People look to you to help them with all their plumbing needs. You’re an expert at your craft. There’s nothing you can’t do – except for fix the leaky faucet in your own home. It’s a problem that we’ve all heard before – those who are experts tend to neglect their area of expertise in their own lives. It happens to the blue collar, white collar, white hat and black hat. It especially happens to…

Apocalypse 2012? Only if SOPA Passes. January 20, 2012

Unless you’ve been living under a rock for the past few weeks, you’ve heard of the legislation being considered by the House of Representatives called SOPA. The Senate’s version, PIPA, also encompasses this Stop Online Piracy Act legislation. The bills are intended to narrowly address the problem of piracy on foreign websites. Companies and the government have been trying to stop online piracy ever since Napster went viral. However, they’re going a step further than what many consider appropriate, or…

The Daily Rank Tracker That Changes the Game January 17, 2012

The biggest challenge that many SEO companies have with their vendors when running link building campaigns is accountability. Understanding the cause and effect relationships between applying strategies and methods within your campaign and seeing how those efforts translate into higher search engine rankings and profitability has historically lacked. Have no fear – although we usually blog about themes or topics in SEO, we could not go on (with a clear conscience!) and continue to use this daily web-based rank tracker…

How Social Media Literate is your Company? January 12, 2012

In the 1990’s businesses flourished if they successfully became computer literate in their marketing campaigns. Television ads, billboards and newspaper ads weren’t going to cut it in the new century. Creating, or updating, your business to become computer literate was a necessity that determined whether your business is still thriving today. Nowadays the big push is to become social media literate. The big question: Is my business social media literate? The big answer: probably not. There’s more to social media…

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